Advertising is the highest paid job in the fashion industry. Advertisements are mostly paid based on the frequency of their broadcasts and the recognition of the brand.  Advertising includes posters, POS, flyers and catalogues. Advertising is one of the tools of promotional communication. Through advertising, companies try to effectively appeal to their target audience and positively influence them. Advertising includes personal presentation and promotion of ideas, goods or services of a uniquely identified purchaser, through the use of paid media. Once a model is booked, often after a major advertising campaign for a well-known brand, she is then not booked by other brands because of the recognition. Therefore it is essential for the model to have a high daily fee to compensate for the possible omission of assignments.