A cover shoot is a photo shoot that produces the cover picture of a newspaper/magazine.
The fee, also referred to as the editorial fee, is much lower for a cover shoot than at a standard photo shoot, as it is not about marketing a product/name. Instead, the pictures will definitely only be used for the current edition of the newspaper. In some cases, there is no fee paid as the model increases her name recognition though a publication, receives more assignments and with that becomes more interesting for high-profile clients. Cover shoots are currently indispensable for high fashion models as they increase their market value and give them the opportunity to work with the best photographers in the world as well as establishing contacts with them. Sometimes, there will be 2 models booked simultaneously for a cover shoot of a particularly, well-known magazine. They must prove themselves under the critical eye of photographers and the production team, and then ultimately only one model will make it on the cover.