direct booking

Direct booking means that the client books a model without a casting, only through her comp card and model book. Nevertheless, to make a more natural impression of the model, the booker sends current polas, (definition, see polas) or also videos which are mostly made in the agency. These precautions rule out any nasty surprises or high expectations which are not met at the first meeting.

If the model has good material and is also proven to be committed and reliable, then the model receives many jobs without castings. The more publicity the model has, the more often she will be successful through direct booking.