An editorial is an edited snapshot for newspapers / magazines. The editorial pays less than a normal photo shoot. On the one hand, this is due to the fact that the model increases her prominence / visibility through the publication in a famous magazine / newspaper and it is very important for the model’s portfolio to show as many publications as possible. On the other hand, the pictures are only used for one edition of the magazine, and do not market a specific product. Then again, the model’s marketing value increases nationally as well as internationally. The publications enable the agency to offer the model different assignments / jobs for a higher fee