key account

Key account is a term for a client, who establishes a significant volume of sales through the number of bookings/assignments (monthly/quarterly/yearly), and therefore plays a crucial role for the company. Essentially, key-account management means taking care of key clients, which can also be described as A-clients, as they play a key role within the company. The features of this assistance are: a customer-focused approach, sophisticated workmanship style and a specialised organisational structure. To establish key account customers and to maintain the long-term development of the business relationship is an important element for a modelling agency, which the growth of the international market confirms.