Make-up artists (also called hair & make-up artists) are responsible for the hairstyle and make-up of a model and work together with stylists to complement the overall look. Makeup artists emphasise the model’s assets and clear any problem areas (pimples, blemishes etc.). This is essential for a good photo. Together with the stylists, makeup artists create a perfect appearance of the model. Makeup artists thus increase the advertising success of each product. Makeup artists also have a portfolio and their market value is calculated by the standard of their books. In the beginning, a makeup artist has a countless number of free tests (see Tests) to be completed before he/she receives a paid booking. If one has however made a name for themselves, then this person will certainly not suffer from a lack of job opportunities since no photo shoot can be performed without a professional makeup artist.