Marketing is the conceptual, consciously market-oriented corporate governance which adjusts all the business activities to meet the needs of current and potential clients in order to achieve the company’s goals. Furthermore, it is a process in the economic and social sphere, in which individuals and groups can satisfy their various needs and tastes through creating desirable products, and offering and exchanging them with one another.

The professional marketing of the model lies in the hands of the booker. Before a model can be marketed, she must have already completed test shoots, done catwalk training, have shoot experience on set, and hopefully have spent some time abroad.