New Faces refers to the newcomers in the modelling business. New Faces have little or no material. A model agency can establish New Faces if they see potential in them. New Faces begin with test shoots and must then try to get as many publications as quickly as possible in order to set up a book and a comp card. The New Faces‘ fee is correspondingly low. It is very important for New Faces to make sure they only have one agency – the parent agency.
This agency is seriously committed to the model and takes serious responsibility to place the model well in the market. If the young model is represented in many agencies, then she loses any exclusivity to the client and it does more harm than good. No client wants to book a model that can be found in many agencies.