A promotion is a sales-promoting measure, which is paired up with the subsequent sales at fashion shows. Here the models present the current trends of the company, with the client alongside them acting as a consultant. As part of this promotion concept, the actions taken are directly focused on the final consumer at the point of sale. The aim of these activities is to engage the customer’s attention to certain products, and through the use of certain models, give him an incentive to buy the product(s). Sales promotion is becoming increasingly popular as end customers appreciate the direct contact with the models as well as the advice they are given. Sales promotions often lead to sensational sales for the customer. INSTYLE MODELS provides the customer with the perfect team together with presentation and technology. These teams will present the customer’s goods (and often hardware) internationally and thus promote sales.